Short Videos
Carousel Posts
Blog Posts
Content Writer & Brand Storyteller
To strengthen the brand voice, I wrote a first-person blog article titled “Building a Life in Canada – Lessons from Someone Like You.”
Key Contributions:
- Shared a heartfelt immigrant journey with lessons and challenges.
- Wrote in an empathetic tone to emotionally connect with readers.
- Included actionable insights and cultural themes to resonate with the target audience.
Impact Highlights:
✅ Used in content emails and on the website blog section.
✅ Increased authenticity and reader retention.
✅ Helped turn readers into brand followers.
Content Writer & SEO Researcher
Crafted an original blog article titled “A Life of a Barista – The Person Behind the Counter”, showcasing the human side of coffee culture.
Key Contributions:
- Interviewed a local barista to humanize the café experience.
- Highlighted emotional storytelling and daily challenges.
- Blended narrative with educational insights on specialty coffee.
Impact Highlights:
✅ Reinforced Detour’s community-focused brand tone.
✅ Provided SEO-friendly, evergreen blog content.
✅ Created shareable and relatable storytelling for blog and socials.
Curious how I boost brands through content? I wrote blogs focused on SEO, branding, and digital strategy during my internship at Algorithm Digital. Each post was crafted to drive backlinks, boost visibility, and rank on search engines.
Topics covered:
- Digital Marketing Services
- Creative Branding Strategies
- BPO Industry Insights
- SEO & Content Writing for Agencies
Email Campaigns
Email Campaign Strategist & Copywriter
Created a thoughtful and conversion-focused email strategy designed to engage and re-engage users across their customer journey.
Key Contributions:
Developed sequences for:
- Welcome Series
- Limited-time Promotions
- Re-engagement Campaigns
- Blog Roundups
Wrote high-converting subject lines, preview text, and call-to-action (CTA) buttons.
Balanced sales messaging with genuine value.
Impact Highlights:
✅ Increased email open rates through clear messaging.
✅ Nurtured leads into loyal users.
✅ Enhanced customer retention through timely, relevant campaigns.
Emails Deployed
- Seasonal Email Campaign (Inbound) Rationale – I chose this seasonal email campaign for deployment because we had a discount coupon for 50% until December 10. So this made perfect sense to leverage Black Friday & revolve a campaign around it.
Goal – Generate Leads. - Recurring Email Campaign (Inbound) Rationale – I chose a recurring email campaign for deployment to promote the Workright course to international students and newcomers. The plan is to send a weekly newsletter featuring the latest news targeting international students, the latest blog by Workright, and the latest course updates.
Goal – Product Awareness